UralGips
For UralGips, a building and finishing materials retailer in Izhevsk, we refreshed the online store into a cleaner, faster catalogue built around repeat purchases. The homepage now surfaces current promotions, popular categories, brands, discounted items and new arrivals, while product pages make price, stock, specifications and delivery/payment options visible without extra steps.
Website features:
• A stable minute-by-minute integration with the company's accounting system keeps products, prices, stock levels and discounts up to date automatically, while website orders are exported back into the business system without manual re-entry.
• A catalogue structure built around real shopping scenarios: categories, brands, filters and sorting help users narrow down dry mixes, sheet materials, profiles, fasteners, tiles, tools and related products.
• The improved filtering system is integrated with category navigation, helping customers move from broad catalogue sections to the right product groups and specific items faster.
• Smart search understands unusual queries and can guide users not only to individual products, but also to the most relevant catalogue category.
• Updated product pages with large imagery, stock status, specifications, descriptions, size variants, convenient quantity selection and a direct path to the cart.
• The discount system is managed from the back-office accounting flow, while homepage commercial sections — promotions, bestsellers and new arrivals — help the team push the right products and keep the store feeling current.
• A quick order flow reduces friction for users who do not want to complete a full checkout and significantly improves conversion into enquiries.
• A calmer modern interface with more whitespace, a clear grid, prominent search, cart and account entry points in the first screen, plus visible delivery, certification, pricing and assistance cues.
This project reflects our work on a building materials e-commerce site where SEO, catalogue structure, stock visibility, business-system integration and a clear path to ordering all matter at once.
