UralGips

Website features:

• A stable minute-by-minute integration with the company's accounting system keeps products, prices, stock levels and discounts up to date automatically, while website orders are exported back into the business system without manual re-entry.
• A catalogue structure built around real shopping scenarios: categories, brands, filters and sorting help users narrow down dry mixes, sheet materials, profiles, fasteners, tiles, tools and related products.
• The improved filtering system is integrated with category navigation, helping customers move from broad catalogue sections to the right product groups and specific items faster.
• Smart search understands unusual queries and can guide users not only to individual products, but also to the most relevant catalogue category.
• Updated product pages with large imagery, stock status, specifications, descriptions, size variants, convenient quantity selection and a direct path to the cart.
• Variants within one product range are grouped on the product page separately from related products, so shoppers can switch colours without starting a new search.
• “All colours” opens a selection of variants within one group. The CE40 Jasmine example shows a selection of CE40 shades in 2 kg packs. Checked on 12 September 2026: 14 variants with prices and stock, also available on mobile.
• The discount system is managed from the back-office accounting flow, while homepage commercial sections — promotions, bestsellers and new arrivals — help the team push the right products and keep the store feeling current.
• Quick order: an enquiry can be left without going through the full checkout.
• A calmer modern interface with more whitespace, a clear grid, prominent search, cart and account entry points in the first screen, plus visible delivery, certification, pricing and assistance cues.