What makes the online stores we build different

Smart search: suggestions, query history, and redirects

Search is the main “salesperson” in a store with a large catalogue. From the first letters the shopper sees live suggestions: actual products with a photo, price, and highlighted match. Full keyboard navigation works too: arrows, Enter, Esc.

• Product suggestions — not a list of words but cards with prices: the shopper can jump to a product straight from the search bar.
• Recent queries — the site remembers what the visitor searched for and offers to repeat it in one tap.
• Query redirects — popular queries (brand or category names) lead straight to the right category or product, skipping the results page. Both Cyrillic and Latin brand spellings work.

Search understands the wrong keyboard layout

A common scenario: the visitor forgets to switch the keyboard layout and types “ubgcjrfhnjy” instead of “гипсокартон” (drywall). A typical store replies “nothing found” — and loses the customer. Our search recognises the gibberish, converts it into the intended query, and shows results right away with an honest note: “Showing results for ‘гипсокартон’ (you searched: ubgcjrfhnjy)”. Zero dead-end screens — zero sales lost for nothing.

A mega menu with popular categories and brands

One “Catalogue” button opens the whole assortment: the category tree on the left, popular categories and brands on the right. A browsing shopper reaches the right section in one click, and a brand-loyal one goes straight to the brand page. No intermediate pages, no wandering.

A mobile mega menu merged with search

More than half of shoppers come from a phone, so on mobile the catalogue and search share one screen. The “Catalogue & search” button opens a panel with the search bar already focused: type a query right away or pick a category from the list. The visitor’s recent queries are right there too. The search bar shows and hides automatically, taking no screen space until needed.

Filters survive navigation between categories

The shopper picks a brand, a thickness, or “on sale only” — then peeks into a neighbouring category. In most stores the filters reset and the selection starts over. Here the active filters travel with the shopper: pick Knauf in sheet materials, and it is already applied in gypsum-fibre boards. Active conditions show as chips above the catalogue, each removable in one click. Filters live in the page URL, so a filtered selection can be bookmarked or sent to a foreman as a link.

A ticker line instead of banners

Promos are usually a huge banner carousel that eats the first screen — and that everyone has learned to ignore. We do the opposite: a slim, high-contrast ticker line under the header. Motion draws the eye, so it is impossible to miss, yet it takes a single line and does not push the catalogue down. Every message is clickable and leads straight to the promo category.

An add-to-cart button with instant quantity control

Every catalogue card has an add-to-cart button. Once tapped it turns into a “− quantity +” stepper: the shopper adjusts the order right in the catalogue without opening the product page or the cart. For building materials this is critical — people buy 40 sheets of drywall, not “one item”, and every extra page hop costs sales. The stepper respects stock levels and won’t let anyone order more than is available.

Related products are matched by specs, not “from the same shelf”

Almost every store has a “related products” block, and almost everywhere it is useless: it lists random neighbours from the same section — screws and primer next to a drywall sheet. We match alternatives by what the product actually is: shared key specs (thickness, dimensions, protective properties), manufacturer, and price range. Open a 12.5 mm moisture-resistant sheet and you get other moisture- and fire-resistant sheets of the same size, not a random item from the category. Sizes and colours of the very same product are excluded — they are switchable right above, so repeating them adds nothing. Which specs count as key is set by the store itself in the admin panel, no developer required.

Sign-in several ways — no password

Passwords are the main barrier of customer accounts: people forget them, and “reset password” means five more minutes and a lost order. We removed passwords entirely and offer three ways to sign in: via VK in one click, by a free phone call (the visitor dials a number, the call drops — and they are signed in automatically), or via an e-mail link. Methods can be linked to one account so the shopper signs in however is convenient — order history and addresses stay shared.

Repeat an order in one click

Building materials are bought in cycles: the same drywall, the same profiles — site after site. The account keeps the full order history with items and totals, and every order has a “Repeat order” button: the whole list drops into the cart in one click, leaving only the confirmation. For foremen and regulars this saves hours, not minutes.

Checkout: delivery and payment for every case

Checkout is one screen with no registration and no extra fields. Delivery: pickup from either of two warehouses, city delivery, or a carrier anywhere in the country — each option shows its terms and cost upfront. Payment: cash on receipt, card online, instant QR-code payment right on the order page, or an invoice for companies. The order total stays visible in a side panel and recalculates on the fly.