Online store
Smile Toys
Smile Toys is an online shop for children's toys: 40,000 products in stock and over 250,000 items in the catalogue, including everything currently unavailable. Data arrives from 1C every minute — not nightly, not on a button — so the price and availability a customer sees match the books all day long.
Open the site- Products
- 40,000 in stock, 250,000 in the catalogue
- 1C sync
- every minute
- Industry
- Children's toys
- Address
- smile-toys.ru
- Screens
- 3
Website screens
What we built
What is inside:
- If 1C goes down, the shopfront keeps serving the last data it received instead of emptying out.
- Filters are configured per product group — a construction set and a doll have different properties worth filtering on.
- Collections — promotions, bestsellers, special offers — are assembled automatically from 1C properties rather than picked by hand.
- The catalogue is exported to Yandex product search.
- Quick order needs only a phone number; a wishlist keeps items for later.
- The catalogue dropdown does not jump to the neighbouring item when the cursor travels diagonally.
Want a site like this?
We build the homepage with no prepayment — you see the result first, then decide.
