Smile Toys

We have developed a large-scale online store that combines advanced technologies and user-friendly features for maximum user convenience. The store offers over 40,000 products (over 250,000 items in the catalog, including those not currently in stock) and provides a wide range of services that meet the demands of the modern e-commerce market.

The website is equipped with minute-by-minute import of products from 1C Accounting, ensuring information remains up-to-date even if issues arise on the 1C side. Despite handling a large number of products, the site operates at high speed, maintaining a comfortable user experience. A powerful filtering system allows for unique filters for specific product groups, simplifying the search for desired items. The fast intelligent search helps efficiently find products and categories. A variety of delivery and payment methods simplifies the ordering process, allowing customers to choose convenient options without complications. The store also includes a feature for instant order placement by providing only a phone number.

Automatic product export to Yandex search helps attract new customers. The badge and promotion system actively stimulates sales by highlighting necessary products. The convenient pop-up catalog menu prevents accidental hovering over neighboring menu items when moving the mouse cursor. Product collections are organized based on properties from 1C, including promotions, bestsellers, and special offers, making the offers especially attractive. The wishlist feature allows users to save products they plan to purchase in the future, simplifying the process of planning purchases and re-finding favorite items.

This project highlights our experience in creating large-scale and functional online stores capable of meeting the needs of a wide range of clients and providing a high level of online shopping convenience.