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How we work

Hand your company’s online presence to one person.

My name is Danil. I take on everything a company does online: the website, mobile apps, CRM, calculators and AI agents, designing systems, integrations with the software you already use, SEO in Google, advertising in Google, Facebook and Instagram, and your Google Maps business listing. Not all of that is part of the basic subscription — and not all of it is needed on day one. Below, in order: what I actually do, what the subscription covers, what is billed separately, and why starting small is the sensible way in.

01

One person responsible instead of five contractors

A typical company’s online presence is assembled from pieces: one studio built the site, a freelancer runs the ads, an agency bills monthly for SEO, a former employee once created the Google Maps listing, and the CRM was set up by the vendor. Everyone owns a piece and nobody owns the outcome. When something stops working, the familiar circle begins: the ads person blames the site, the site blames the CRM, the CRM blames the quality of the leads. I offer a simpler alternative: you hand the whole of your online presence to one person and talk to that person only. My name is Danil, and everything — from a typo on a page to a warehouse integration — goes through a single chat.

  • One chat for everything. You do not have to remember which contractor owns which piece.
  • Nobody to pass the blame to. Site, ads, analytics, and integrations sit with one person, so sorting it out is my problem, not yours.
  • Nothing gets lost between vendors. A change on the site is reflected in the ads and in the map listing straight away.
02

We start small: the basic subscription is a test of me, not a contract

Handing your entire online presence to a stranger on day one is a bad idea, and I will be the first to say so. So the entry point is built so that you risk nothing: the brief and the build are free, you see a finished home page before paying anything, the first month of service is fully refundable, and after that it is month to month with no notice period. The basic subscription starts at $60 a month and covers the website end to end: building it, hosting, SSL, all edits to text and photos, monitoring, backups, analytics, social and messenger integrations, and your map listing. That is enough for you to watch me work for a couple of months: how fast I reply, what I do without being asked, how I explain things. Only then does it make sense to decide whether I should also take over ads, integrations, and internal systems.

  • Zero to start. Design and development are free; you pay only for the ongoing service.
  • The first month is refundable — an actual refund, not a vague quality promise.
  • We expand as trust grows. Ads, integrations, and a record-keeping system of your own come later, when you want them, not as a bundle at signing.
03

Development: not only websites

A website is your shop window, but most companies also have the part only they see. I build more than sites and online stores: mobile apps, a CRM shaped around your processes instead of a boxed one, online price calculators, customer portals, dashboards for sales staff, internal record-keeping systems, automated reports, and AI agents — software that answers routine customer questions on its own, sorts incoming enquiries, and takes the repetitive work off a person’s desk. This is not a side service — it is the same code written by the same person, which is why the calculator on the site, the deal in the CRM, and the notification to a manager behave as one system rather than three programs persuaded to cooperate.

  • Websites and online stores — from a landing page to a catalogue with tens of thousands of items.
  • Mobile apps for customers or for staff working in the field.
  • A record-keeping system or CRM built from scratch — I do not resell access to someone else’s product; I write yours around your real process.
  • Online calculators — a price on the site before anyone picks up the phone.
  • AI agents — answering customers, triaging enquiries, and taking routine work off your team.
04

Designing the system before a line of it is written

The most expensive mistake in any system is not made in the code — it is made earlier, when someone decides what the screens, fields, and roles will be. Skip that step and you get software your staff quietly avoid while carrying on with spreadsheets. So before development I work out how the job is actually done: who enters the data, who reads it, where time is lost today, what gets filled in purely for show. Then the interface is drawn, screen by screen, and you look at it before any programming starts. Moving a button on a mock-up costs a minute; rebuilding a finished section costs weeks.

  • Process first, screens second. The system is built around how you already work.
  • Mock-ups before code. You see the interface and change it while changes are free and instant.
  • One visual language. Site, app, and internal dashboard look like one product.
05

Integrations: making your systems talk to each other

Nothing eats more working hours than moving data by hand: retyping web orders into the accounting system, updating stock in two places, checking payments against a bank statement line by line. Every one of those steps costs staff time and produces errors on a schedule. I connect systems so the data moves itself: the site to your inventory software, enquiries to the CRM and to email, payments to the acquiring provider, shipping to the couriers, notifications to messengers. If a service offers a way to exchange data, it can almost always be connected — and if it does not, I will say so plainly instead of promising the impossible.

  • Products and stock. Your accounting system stays the source of truth; the site pulls from it.
  • Enquiries and payments. An order reaches the CRM and your inbox the moment it is placed, and payment is confirmed automatically.
  • Notifications. Telegram, WhatsApp, SMS, email — wherever your team will actually see them.
06

SEO in Google — a long game, not a monthly stunt

Search traffic is valuable precisely because you do not pay per click: a page that reaches the top brings people in for years. It is also slow, which is why SEO cannot be switched on for a month to see what happens. The work is mundane: find the words people actually use to look for you, build separate pages for those queries instead of one catch-all page, fix titles and descriptions, speed the site up, remove duplicates and dead links, and make sure new pages get indexed. It is easier for me than for an outside agency: the site is already mine to edit, so nothing waits a week for a third party to apply a change.

  • Pages for real queries instead of trying to rank one home page for everything.
  • The technical side. Speed, mobile, indexing, structure — the things search engines actually read.
  • No algorithm chasing. Everything done for search also helps the human reading the page.
07

Google, Facebook, and Instagram ads — demand today

SEO pays off over months, ads pay off tomorrow, so you usually want both. In Google I run search campaigns — showing up for people looking for your service right now. Facebook and Instagram work differently: nobody is searching, so the image and the copy have to earn attention, and audience targeting matters more. The real advantage of outsourcing the whole thing is that the ads do not lead into a vacuum: I can see what happens after the click — whether the visitor reached the enquiry form, where they left — and fix not just the ad but the page behind it. A standalone ads freelancer cannot do that and is stuck repairing half the problem.

  • Google Ads — showing up for queries where the intent to buy already exists.
  • Facebook and Instagram — demand you have to create: creatives, audiences, tests.
  • Ads and site are fixed together. Analytics shows where visitors are lost, and the cause gets fixed rather than the bid.
08

Maps: where half of your local customers find you — and it is in the subscription

If your business is local, a share of your customers will never open your website. They will look at your map listing — address, opening hours, photos, reviews, phone — and decide right there whether to visit you or the business next door. A listing with last year’s phone number, no photos, and an empty description costs you customers exactly like a bad website does. So looking after that listing is not a separate service here: it is part of the website subscription. I keep the details, categories and photos current and make sure hours and phone numbers match the site. It is dull, recurring work that owners usually remember about the day a customer turns up at the old address.

  • Included in the subscription. There is no separate invoice for the listing.
  • The listing is set up and kept current — description, categories, photos, links back to the site.
  • Details stay current — address, phone, opening hours, categories.
  • Photos and description — the same ones as on the site, not random shots from a decade ago.
  • Consistent with the site. What the listing says is what the website says.
09

What the subscription covers and what is billed separately

To be clear about the boundaries, so there are no surprises. The monthly fee covers everything to do with the website: building and launching it, hosting and SSL, all edits to text, photos and pages, monitoring and backups, analytics, social and messenger integrations, running your Google Maps business listing, and unlimited advice on advertising and growth — advice is always included, even when you do the work yourself. Billed separately is everything beyond the site: banners, redesigning an existing third-party site, non-standard features and interfaces, running ad campaigns, building apps and record-keeping systems, and integrations. The price for any of that is agreed before the work starts, never presented afterwards.

  • In the subscription: the website end to end — hosting, edits, advice — and your map listing.
  • Separately: ad campaigns, apps, record-keeping systems, integrations, banners, non-standard interfaces.
  • Priced upfront. Anything beyond the subscription is quoted before it starts.
10

How this starts in practice

No twenty-page specifications, no months of approvals. You fill in a short brief — what you do, what you sell, who buys it — and from there the work is mine. You see a finished home page for free and before any payment; if you like it, the rest of the site launches in 7–30 days. After that we simply work: you write tasks in a chat, I do them and show you the result. A month or two later, once it is clear that working with me is easy, you can hand over the next piece — ads, maps, an integration with your accounting system, an app. That is the order in which outsourcing your online presence actually works: not from a large contract, but from a small promise that gets kept.

Frequently asked questions about outsourcing your online presence

What does “outsourcing your company’s online presence” mean?

It means one external person handles everything your company does online, instead of several contractors each owning a fragment. That covers the website and its upkeep, building apps and internal systems, integrations with accounting software and services, SEO in Google, advertising in Google, Facebook and Instagram, and running your Google Maps business listing. You keep one point of contact and one person accountable for the outcome.

Where do I start if I do not know you yet?

With the basic website subscription from $60 a month. The brief and the build are free, you see a finished home page before paying anything, the first month is fully refundable, and after that billing is monthly with no notice period. A month or two is enough to see how I reply, how I work, and how I explain things — and only then does handing over ads, integrations, and internal systems make sense. Your map listing, meanwhile, is part of the subscription from day one.

What exactly is in the basic subscription?

Building and launching the site, hosting and SSL, all edits to text, photos and pages, monitoring and backups, analytics, social and messenger integrations, running your Google Maps business listing, and unlimited advice on advertising and growth. In short, the whole website plus your map listings — with no separate invoice for every small change.

What is billed separately?

Everything beyond the website and the map listings: running ad campaigns, building mobile apps, record-keeping systems and CRM, integrations with third-party services, banner design, redesigning an existing third-party site, and non-standard features. The price is agreed and fixed before the work starts, never presented after the fact.

Do you only build websites, or apps and CRM as well?

Not only websites. Mobile apps for customers and for staff, a record-keeping system or CRM written from scratch around your process (not access to someone else’s product), online price calculators, customer portals, dashboards for sales teams, automated reports, and AI agents — software that answers routine customer questions on its own, triages incoming enquiries, and handles repetitive tasks instead of a person. All of it is built by the same person who built the site, so the parts work together rather than through workarounds.

Can the site be connected to my accounting or inventory software?

Yes, provided the software offers a way to exchange data — most popular systems do. Products, prices and stock are pulled onto the site from your system, and orders flow back, so nothing has to be retyped by hand. If a particular service has no such option, I will say so upfront rather than after you have paid.

How is your ad management different from hiring an ads specialist?

A standalone ads specialist owns the click and cannot change the page the click leads to. Here the site, the analytics, and the campaigns are in one pair of hands: it is visible where the visitor dropped off, and the cause gets fixed — the copy, the form, the loading speed — not just the bid. It also ends the “is it the ads or the site?” argument.

Is running my Google Maps listing part of the subscription?

Yes — maintaining your business listing is included in the website subscription, with no separate invoice. It matters because a share of local customers never reach the site: they check the address, opening hours, photos and reviews in Maps and decide right there. An outdated phone number, missing photos, or an empty description cost you customers exactly like a bad website does. The listing always matches what the site says.

Start small — with a free home page

Fill in a short brief. I will build the home page of your site and show it to you before any payment. If you like it, the site launches in 7–30 days — and then you decide what else to hand over: ads, maps, integrations, or internal systems.

Fill in the brief