1337 LEET

1337 LEET is a network of PRO-level esports clubs in Izhevsk and Yekaterinburg. We built a brand showcase site that sells two things at once: seats in the clubs for players, and a franchise for entrepreneurs.

Website features:

• Dual logic: separate journeys for club guests (cities, rates from 80 ₽/hour, PC booking, gear rental) and for investors (a franchise with full operational management).

• A dark, gamer-focused look in the brand's black-and-red palette with bold typography and an emphasis on hardware class: RTX 4080, 380 Hz monitors, 24/7 operation.

• A showcase of rental gear and a list of supported games, so a guest sees in advance what they'll play and on what.

• A stats block (clubs, cities, a fleet of 186 PCs, experience) and a dedicated franchise landing with key payback and investment figures.

• Lead-capture points for both journeys — “Book a PC” and “Apply for the franchise”.

This project reflects our approach to sites that work as a customer-acquisition channel and a franchise-sales tool at the same time.